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New Markets

New Markets - Extending Your Reach
The most challenging and most promising opportunities in the 21st century will be found at the intersection of unmet societal needs and business innovation
Clients who work with us on sustainability issues in emerging markets are able to accelerate their learning and focus on opportunities that can generate profitable growth. They gain an edge in building the products, business models, and organizational capability required to serve new markets.
Emerging markets such as China, India, and Brazil and low-income populations in home markets represent huge growth opportunities that are still largely untapped. Serving these markets profitably requires companies to rethink many aspects of their strategy and operations. Successful social entrepreneurs have been serving low-income populations using new business models adapted to these so-called bottom or base of the pyramid markets. These social entrepreneurs have a wealth of knowledge and experience in this area that companies can use to accelerate learning about how to serve these markets
Tapping these underserved markets is not an easy or straightforward process - the learning curve is steep. However, companies that invest now in a focused strategy will find themselves at a competitive advantage. Sustainable Value Partners can help you to explore the potential of these markets and the possibilities for creating new business models through partnership with leading social entrepreneurs and engagement with societal stakeholders


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