| 
    
        
	
		
    
        
            |   | 
            
            Levels of Focus
            
                
                    
                        | The six levels of strategic focus analyze the sources of value creation sustainability can bring to your organization. | 
                     
                    
                        
                        
                          
                        
                            
                                
                                    | 
                                     LEVELS OF FOCUS 
                                     | 
                                    
                                     SOURCES OF VALUE 
                                     | 
                                 
                                
                                    | 
                                     Business Context 
                                     | 
                                    Changing the "rules of the game" to create advantage for sustainable strategies | 
                                 
                                
                                    | 
                                     Reputation / Brand 
                                     | 
                                    Gaining stakeholder recognition and preference | 
                                 
                                
                                    | 
                                     Market 
                                     | 
                                    Addressing new markets driven by consumer and societal needs | 
                                 
                                
                                    | 
                                     Product 
                                     | 
                                    Creating product differentiation based on technical and environmental / social features | 
                                 
                                
                                    | 
                                     Process 
                                     | 
                                    Reducing energy, waste or other process costs | 
                                 
                                
                                    | 
                                     Risk 
                                     | 
                                    Compliance-oriented management of risks and protecting liscense to operate. | 
                                 
                            
                         
                          
                         
                         | 
                     
                
             
              
             
             | 
         
    
  | 
	 
 
     | 
    | 
        
     | 
    
     |