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Embedded Sustainability
| Embedded sustainability is the incorporation of environmental, health and social value into the life cycle of a product or service with no trade-off in price or quality (i.e. with no social or green premium.) |
| The premise is that: |
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Three interdependent trends -declining resources, radical transparency and rising expectations - have transformed the external competitive environment
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These market forces are driving companies to integrate sustainability in their business strategy by internalizing what were previously externalities along the life cycle value chain
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Successful implementation of embedded sustainability leads to creation of sustainable value, which requires a new set of management competencies and processes
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